Figma x Contra
Makeathon Analysis
Three editions. Thousands of participants. One question: what separates winners from the crowd? We scraped real Contra data to find out.
What the Data Shows
4,219 in-window posts analyzed. Real engagement data. Real winners. Three editions.
7.7× Engagement Gap
Winners averaged 54.4 likes vs7.1 for non-winners across all three editions. High engagement and winning co-occur because quality drives both.
Video is the Strongest Signal
40–90% of winners included a video demo vs only 7–56% of non-winners. A working demo shows the interaction is real and drives shares.
Cara Ellis Had 217 Likes
The Sep 2025 winner's Web Poetry post was the 3rd most-likedpost in the entire 8-day contest window. Winning and community popularity aligned.
Lee Black Won Twice
The only two-time winner: Airwwave (March 2026) and Connected Earth (Config 2026). Entirely different projects, same consistent quality.
Methodology Note
6,030 posts scraped via authenticated Contra GraphQL API from within the browser (session auth bypassed the 2,020-result anonymous cap). Two sort passes per tag (ENGAGEMENT + CREATED_AT). Filtered to 4,219 in-window posts across all 3 editions. Config 2026 winners announced at Config, June 23, 2026. Full methodology in the report.